The client will approach us with a brief. At this stage, we will clarify any ambiguous areas, discuss the project budget and understand expectations. Sustainability is at the forefront of our decision making and design process.
We discuss usability and function, as well as layout ideas and target audience.
We will conduct research, sketch out ideas, develop stylesheets and create moodboards.
We will start taking our sketches and inspiration to the screen. Depending on the project, the duration of this stage can vary. An A5 leaflet will take considerably less time than a thorough impact report.
We will consider font selection, colour palettes and setting up document styles. For larger deliverables, we may only initially create a section of the design so that we can demonstrate our thinking and not spend a lot of time going down the wrong path.
We will review the design with our team, and then share with the client for initial feedback.