Gathering information, requirements, and other data that we need in order to make informed decisions later.
2. Research and Strategy
First we define the problem. What are the requirements and what is the end goal? Defining the brief into its simplest form. Gather constraints and impose creative limits (budget / audience / features).
3. Sketching and Conception
We begin to sketch and wireframe so we can start to understand how all the data and information that has been collected may impact the design. Explore & evaluate data to ensure we have what we need.
Take the preliminary ideas and form multiple small-scale design solutions. Create rough prototypes to evaluate the solution against the brief in the discovery and research stages. Revise the solution until a final design is created. We work closely with the client, co-designing and co-developing throughout the process.
Implement the solution (often with the help of other professionals like programmers, accessibility experts and copywriters).
This could include:
final brand identities,
illustraions and icons,
social media graphics,
Revise the solution as technical issues arise or new aspects are discovered that have not been addressed. Measure how successful the design is after it’s put into use, through analystics and data gathering.
The creativity was excellend, meeting all our needs, beyond our expectations. The design and workmanship were superb, and feedback from everyone who accesses our service has been complmentary.