The RNLI aim to develop a portfolio of sustainable products, services and interventions that reduce the risk of drowning in Cornwall and Devon. Appointed as part of the Design Out Drowning team, we worked alongside service design agency Made Open Communications to research how and why people get into trouble at the coast. We then consolidated our findings into a series of design briefs, which are open for creative thinkers, makers and doers to respond to.

Community-led solutions

Our research has led us to identify some key design challenges related to drowning and the wider issues facing the South West. These include alcohol and drug abuse, getting cut off by the tide, mental health challenges, personal floatation devices, rip currents and walking or running near the coast.




Branding & Print

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