Return To Shore

The #RETURNTOSHORE movement is now live!

Lifeguards from across the UK have come together to encourage the government to include the lifeguard service in its furlough scheme. If experienced lifeguards aren’t looked after, when lock-down ends, beaches will be seriously understaffed on what could possibly be the busiest summer we’ve known.

The team at Ridgeline have been working around the clock over the past 4 days to get this project created. From an initial idea, to a full campaign, brand and website. We created the name ‘Return to Shore’, a symbolic signal performed by lifeguards to request a colleague to return to the beach. With the help of Abby Mundell on illustrations, we created a movement that will hopefully make a big difference to our communities.

But we need your help. Please, if you have ever benefited from the lifeguarding service, sign the petition and help our UK Lifeguards #RETURNTOSHORE when the time is right.


Return To Shore


Branding, Website, Hosting, Campaign

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