Client: Return to Shore

Project: Branding and website

The team at Ridgeline Studio worked around the clock over 4 days to get this project created. From an initial idea, to a full campaign, brand and website.
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Lifeguards from across the UK have come together to encourage the government to include the lifeguard service in its furlough scheme.

We created the name ‘Return to Shore’, a symbolic signal performed by lifeguards to request a colleague to return to the beach. With the help of Abby Mundell on illustrations, we created a movement that will hopefully make a big difference to our communities.


  • Campaign concept
  • Brand name
  • Visual identity
  • Website
  • Clothing
  • Illustrations
  • Social media graphics
Speech Marks

Excited and emotional! To see something we have worked so hard on represented in a way that I just don’t have the faculties to even comprehend visualising like you guys have. And then to have turned it round so quickly too. I’m in awe.

Tom Houghton
Founder, UKLSG
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Featured work

Some of our recent projects can be viewed below.


Below are some of our amazing clients that we’ve worked with on branding, website or print projects.
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Let’s work together!

If you would like to discuss your new branding, website or print design project, just send us a message and we will get back to you as soon as possible.